Attention: Husbands/Fathers/Men

This Is Your Call To Rise Up,

Lose 20-30+ lbs in the Next 100 Days.

Transform Your Body & Health Without Sacrificing Your Relationships In Your Family and Career.

Watch the Video to Learn More About What

The Call To Rise is All About.

Commit To A Healthier Lifestyle

What Is The Call To Rise?

The Five Pillars of Your Transformation

THE CALL

It's about Identity & Purpose, not just to lose weight or get in shape, but to reclaim his

true identity, legacy, and leadership as a Husband and Father.

Step up as the man you want to live everyday.

THE FORGE

It's about Body Transformation

Reshape your body through exercise. Building customized workout plan based on your preferences, injuries, and location. You pick a goal, we help you achieve it.

THE FUEL

You are what you eat. Using Science-Backed Nutrition by

learning to eat the right foods at the right times in the right amounts to burn body fat & master your energy.

THE CODE

Master the Mindset of being a winner when it comes to taking care of your health with Daily Check-Ins to keep you right on track making progress so you can taking even better care of those you love most.

THE BROTHERHOOD

It’s more than just a group—it’s a

tribe of like-minded warriors

committed to lifting each other higher, pushing harder, and holding one another accountable through every challenge.

In The Brotherhood, no man stands alone.


Guaranteed Results

We are so confident that if you put in the work, you'll transform your body in the next 100 days. If you follow the program and don't get results, we'll give you your money back...

Spots Limited, Apply to See if this is right for you.

No Better Time Than Now...

What's in the 100-Day Program?

Direct access to head coach

Weekly Roundtable Talk

Access to The Brotherhood

-Team Focused

Daily tasks/Engagement to stay focused

High-Level Accountability

Customized Nutrition Protocol

Unconditional Support

Individualized Fitness Protocol

Daily Mindset Coaching

Weekly Challenges

Quarterly Reviews

Money-Back Guarantee

!Boom! Let's Make This Happen!

How To Get Started:

Claim A Spot In The Call To Rise

Step 1

Click Any Red Button

  • This confirms You are READY to take the next step in your health, fitness, nutrition and ultimately a new lifestyle.

Step 2

Fill Out The Application

  • The application will help Coach Brian best assess how you will fit into The Brotherhood.

Step 3

Schedule a Call

  • On the call, Coach Brian will have a real conversation about your situation to make sure you are a great fit for the program.

Your Legacy

Where Men Are Made

The Call To Rise isn’t just about just losing weight or building muscle. It’s about becoming the man your wife loves, children are proud to follow, and in your career you are respected.


Through building a body you are confident in, you can connect to yourself as your best.

When you lead in your Family and in your Career, you actually live a life you are proud of!

Go do fun memorable things in your every day life.

Meet Coach Brian!

More than a health coach, Brian Parana is a transformative catalyst who comprehends the intricate balance between professional achievement, personal well-being, and family responsibility. He lives this experience every single day.


With 23+ years of experience, Brian focuses NOT on a diet or just exercise but on empowering and building confidence for his clients. By blending science-supported strategies, relentless support, then a personalized plan is designed for each client to regain control of their health while building a career and support a family.

He helps clients prioritizing health, whether that be weight loss, improving poor health or simply a desire to live a healthier lifestyle, He helps clients identify other areas which may be obstacles towards a healthy, balanced life. Once identified, Brian and his clients work towards that desired balance.


Over the years, Brian has helped 1,000s of clients through being a personal trainer, CrossFit Gym owner, online speaker, and now coaching professionals around the globe with their fitness, nutrition, and lifestyle goals through commitment and dedication. He has had the privilege of coaching a 2-time Olympian, a CrossFit World Champion and transformed so many men's lives for the better.

He is married to his high school sweetheart, Amber. Together they have 4 children ranging from ages 9 to 15. With 3 boys and 1 girl, Brian lives what he teaches every day. The Paranas have a passion for travel, having explored all 50 states and 3 continents so far. Their next goal is to visit ALL 7 continents.

If You Aren't Quite Ready for 100-Day The Call To Rise Program Just Yet...

This is Rise72

A Free 3-Day Fat Loss Protocol

It’s not a detox, a diet, or a workout challenge.

It’s a structured 3 day Fat Loss Protocol designed to Reignite Momentum with your Health, Nutrition, and Fitness in just 72 hours.

You’ll follow a simple daily plan focused on:

Training with purpose (home and gym options)

Fueling your body with real food

Sharpen your Focus , Discipline, and Connection

Resetting your Sleep and Recovery

Get the 3 Day Fat Loss Protocol Here

Real Men/Real Results

Voices of The Brotherhood

They Started in The Brotherhood then radically transformed their bodies and lives!

John M

Husband, Father, Grandfather, Owner

Bill A

Husband, Father, Sales

Tim S

Operations Coordinator

Liam C

Husband, Father, Accountant

Noah M

Firefighter

Henry Y

Husband, Father, Head of Marketing

Eli J

Husband, Father, Grandfather, CEO

Andy T

Husband, Father, Operations

Alphonso M

Creative Director

Drake W

Husband, Father,,Owner

Martin B

Husband, Father, Marketer

Steve C

Husband, Father, Project Manager

Michael D

Husband, Father, Owner

Curtis B

Husband, Father, Trainer

Aaron J

Husband, Father, CFO

What Men Are Saying

Watch The Video to Hear Real Men Talk About Real Progress

"I Feel More Confident & Free In My Body"

I thought I was stuck like this forever…” -Jack W.

"I had failed so many times—programs, apps, books. Every time, I hoped this one would work. But I always ended up right back where I started… or worse.

Big belly.

Out of breath on stairs.
And the hardest part was my wife didn’t look at me the way she used to.

I was starting to believe this was just who I was now.

Then I heard Coach Brian on a podcast. He wasn’t selling shortcuts and fads.

He was sharing real stories of men who had reclaimed their strength, identity, and life.

When we spoke, he said something I’ll never forget:

“The tide rises all boats.”

He gave me hope and combined the Brotherhood which gave me accountability and support like I’ve never had before.

Since joining, I’ve not only changed my body, I’ve changed my life.

I move differently at home and at work. I have energy again. Confidence.

Joy.

I've finally been able to free myself from being stuck for so long.

And when old habits tried to creep back in?


Coach Brian wouldn’t let me quit, he encouraged me to new standards for myself.

If you feel stuck in a body that doesn’t match who you really are…
Reach out.

Say yes to yourself.
This time can be different."

"I Can Actually Keep Up With My Kids"

Mark B... Finally making myself a priority.

"I barely made to time to talk to Coach Brian because I’m so busy with a loaded work schedule and family to take care of.

I was stuck buying larger suits for work, feeling more brain fog, lack of productivity and less confidence in myself as a leader at work or home because I just didn’t feel like myself.

I was showing up with little to no energy for all the things on my plate. I didn’t show up for my own health at all.

Somehow I came across his content on Instagram with The Call To Rise and it grabbed my attention after watching a few reels.

I talked with Coach Brian and he said a few things that really helped me realize the importance of prioritizing myself regardless of all that I have going on.

Coach Brian really had me stop and look around at what I was doing.

The Call To Rise and The Brotherhood helped me build time in for myself. He rearranged some of my priorities on my schedule too.

Confidence in myself has shown through at work and definitely at home.

My wife is so happy to see a more youthful side of me.

I can keep up with my kids more than the last few years.

Suits fit, my size 34 inch waist is even more exciting and I haven't see that size since high school!

Coach Brian helped me prioritize my own health.

You NEED A COACH BRIAN IN YOUR BUSY LIFE!"

"I Don't Get Lost No Matter Where I'm At"

Brad M travels for a living, but still was sick of gaining a pound every time he left for a work trip.

"I am always on the road for work, It’s full of long days and client food meetings.

It felt impossible to overcome the eating out that strained my health. It's caught up with me with my clothing, my energy, and even the doctor is wanting to put me on medicine.

I had gotten Coach Brian’s Eating On The Go Guide one day when he was offering it as a FREE resource and it really made such a difference!

After just using a few of the many tips he suggested, I noticed a boost in energy.

From there, I knew I needed help and knew Coach Brian works with travel heavy clients.

We talked and I just had to jump right into The Call To Rise.

He coached me to make better choices for myself regardless of where I was at and who I was around.

The Brotherhood held me to doing the things I knew I needed to do, but I didn't fall to old habits any longer.

Over the last 100 days, it’s been quite a great ride in which I've lost over 30 lbs.

It's given me more confidence to show up and deliver for work while I am traveling!

Best part is when I get home now I'm not washed out from the work travel and can actually spend time with my family which is huge and noticeable. My wife is so engaged with me now.

If you travel for work and are struggling with your weight and overall health, you need Coach Brian to help you reach your goals!"

Step Up and Get Started

Here's more clarity

Frequently Asked Questions

Be prepared to go all in on your health and lifestyle. It's Full Go once you get started!

Is NOW the Right Time, should you even answer the inner "Call To Rise" to become better?

In all honesty, throughout my career of helping people improve their health and overall wellbeing the answer will always be "YESTERDAY"! You should of handled this before things got worse. When the scale was only up 5 lbs not 30. Your life will always be busy, there will always be something calling your attention away from taking care of yourself. There will always be a packed schedule of family and work. NOW is the time to do something.

You need to understand your WHY. Is it your Kids? Wife? Career? Even more importantly your Legacy? When you find a reason bigger than you—it's your fuel. If you have a strong enough WHY - it's game on, Let's GO🔥

Are there any prerequisites for me to join "The Call To Rise"?

You don't need to have a been an athlete. You don't need to be a macro wizard.

All of these things will be changing in the next few weeks as we go on your health journey to becoming the best version of yourself you can be.

This program meets you where you are. Your training is customized based on your current level, limitations, and equipment. You won’t be thrown into the fire—you’ll be forged in it, one rep, one habit, one win at a time.

What you do need though is a strong desire to change your body and ultimately your life is all that is needed. We will fill in the gaps of knowledge, education, support, accountability and coach you to become the best version of yourself!

I’m already busy or I travel a lot—how much time does this take?

This was built for high-performing men with demanding lives. This is a program about taking action - you don't transform your body without moving.

Whether you’re in a hotel gym, on Zoom between meetings, or putting in late nights at the office, we’ll help you plug in the structure, mindset, and systems you need to stay on mission no matter where you are.

You’ll need roughly 60–90 minutes per day, broken up between training, mindset work, and accountability check-ins. You won’t find time—you’ll make time, because this mission becomes your non-negotiable. What you get back in energy, clarity, and fire will dwarf the time investment.

How is "The Call To Rise" different from other coaching programs?

Most programs give you a workout and a diet plan and send you on your way. The Call to Rise immerses you in a brotherhood, a code, and a mission. It’s guided transformation, not information. No fluff. No shortcuts. Just high standards, real accountability, and life-altering momentum.

Why are teams of men in "The Call To Rise" Brotherhood limited to 8-12?

These small groups allow men to really bond and get to know each other better

Camaraderie is the name of this game, Have other Dad buddies you can invite along for an Epic Adventure together?

You will be on a team with other men similar enough to yourself who wants a better identity as a Husband and Father. If you have close friends or relatives that you think would be a good fit, there is a friends and family referral system to get into the program if they sign up alongside you. The more you bring, the better it gets for you.

What are the requirements for me to do daily when I join "The Call To Rise" Brotherhood?

Daily accountability is the backbone of your future success. Jocko Willink says: "Once people stop making excuses, stop blaming others, and take ownership of everything in their lives, they are compelled to take action to solve their problems."

Life is a journey and so is "The Call To Rise". It's about consistency, discipline, habits, and routines. There are no winners or losers. You only lose if you quit.

Need to talk to your partner/spouse before accepting the invitation to join?

Having your partner/spouse onboard is incredibly important. What we do together should only improve the "at home" situation. We are building a lifestyle that works for your daily life not doing some weird strategies that disrupt your lifestyle and can't sustain.

If you do book a call and talking with them is important to make the finale decision - JUST INVITE THEM ONTO THE CALL. It's the worst to go through the process building energy and excitement only to putter out at the end with saying "I need to talk to my partner".

What kind of results can I expect?

If you go all in, expect to look and feel like a new man in 100 days. That means leaner, stronger, sharper, and more grounded. As far as weight loss goes, men have lost anywhere from 20-40 lbs in that time from. Everyone's weight loss journey is specific to them, their history around their weight/metabolism.

But more than that—it’s about leadership at home, discipline at work, and a powerful shift in identity. You won’t just see the change—you’ll become it!

The Guarantee is you will put yourself in the best position to foster the best results you can for your body but

What if I fail? Self-Sabotage is a real thing.

You won’t—unless you quit. And if quitting has been your pattern, we break that here. You’re surrounded by a Brotherhood of men who won’t let you fall behind. There are no sidelines in this game. You rise as we rise together.

What if I do all the work and don’t get results?

We stand behind our mission with a 100% Results Guarantee. If you do the work and don’t get results, we’ll refund you. Simple. That’s how much we believe in the power of this program—and in your ability to rise.

I've been coaching people for over 20 years and as long as people put in the effort, they will see results!

Can I do this if I have an injury or health condition?

Yes. You’ll receive a tailored plan based on your physical needs and limitations. We prioritize longevity and performance—not ego-lifting. You’ll build strength for life, not just the gym.

What is Rise72?

RISE72 is a 3-day fat loss reset for men who want to regain control of their body, discipline, and mindset. It’s a simple, structured plan that helps you train with purpose, eat clean, lead at home, and build real momentum fast.

FAQ image

Your Future Self Will Thank You

READY TO Transform your life NOw?

This Isn't Just For Anyone

You MUST BE READY TO...

-Commit To 100 Days

-Make a Small Investment to Your Health

-Be Coachable and Apply the Knowledge

-Change Your Lifestyle For The Better

Zach is 25 Lbs Lighter

Introducing Zach, a Man on a Mission to Transform His Health Imagine a man juggling the demands of a high-powered job, a loving family, and a desire to stay fit.

Zach, a father, husband, and executive who's not just living a busy life; he's thriving.

John Melts Away

John, a 60-year-old business owner, father of three, and grandfather, who's achieved an incredible health transformation.

John shares his journey of losing over 60 pounds and regaining the energy and vitality he had in his 40s!

Taylor Beats Poor Health

Taylor sought out Coach Brian to get his 90-day average blood sugar level of 186 down. He drops unwanted belly fat too!

Through personalized strategies focusing on nutrition (macros!), movement, and strategic insulin management, Taylor successfully lowered his average blood sugar to 132 in just two months – a 52-point drop!

Matt Destroyed Fat

a Director of Field Operations managing nearly 200 people, to discuss his incredible health transformation. In just two to three months, Matt has shredded 7% body fat, going from 17% to a lean 7%, and losing 30 pounds in the process!

Once You Graduate the first 100 days...

Step 1 - Complete the Rise72

Step 2 - Complete The Call To Rise - 100 Days Transformation Program

Step 3 - Graduate to The Vanguard


The Vanguard is your next evolution and the graduate level programming to take yourself even further heights in your self development.

-Ongoing Coaching.

-Advanced Training.

-Brotherhood Support.

And me—still leading from the front.

The Vanguard awaits.

The Vanguard

Looking for a Speaker To Inspire Your People

From Health Coach to Men's Advocate

Need a speaker who leads from the front?

From stages, Summits, Zoom meetings, even Podcasts, put me in front of men and I know how to inspire.

Topics covered Healthy Living, Fitness/Nutrition, Discipline, Leadership, Fatherhood and winning at daily life through humor and sarcasm.

For Speaking Engagements Only

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